Uplands
(2024)
Client
Uplands Real Estate Partners
Service
Website Design, UX/UI Design, Branding
Uplands is a leading real estate developer and investor that seeks to create lasting value for communities and partners.
↳Overview
Challenge
Uplands, a real estate development company, sought a new website to elevate its online presence. The website needed to expand and strengthen its brand, showcase its rich portfolio, convey the company's deep-rooted history, and encourage user engagement.
Solution
Building on Uplands’ new logo, I developed a cohesive brand identity and responsive website that reflects its sophisticated legacy. A refined palette of warm, inviting tones, paired with elegant typography and layered design elements, established a polished, high-end aesthetic. Smooth animations, parallax effects, and interactive storytelling enhanced user engagement, while a gallery-style layout showcased the portfolio. An interactive timeline highlighted Uplands’ 100-year history, reinforcing its reputation as a premier real estate developer.
Process
My design process started with strategic branding exercises to define the brand direction—identifying Uplands’ core values, analyzing competitors, and exploring visual inspiration. Mood boards helped refine the aesthetic, and by combining research and storytelling, I created a modern and authentic brand and website that honors Uplands’ legacy. Prototyping the interactive storytelling elements was key to gaining stakeholder buy-in, as it provided a tangible vision of the user experience and demonstrated how the design would bring Uplands’ legacy to life, ensuring alignment before moving into the development stage.
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