Nuboxx Fitness
NUBOXX Fitness is DC's premier boxing and fitness experience.
↳Overview
Challenge
Nuboxx needed a brand and digital refresh that captured its modern, urban-chic aesthetic while appealing to both seasoned boxers and newcomers. Beyond aesthetics, the website required major functional enhancements to create a more seamless user experience. The goal was to simplify the customer journey—making it effortless to discover Nuboxx, explore offerings like group classes and personal training, and book sessions with ease.
Solution
I crafted a bold and modern digital brand that reflects Nuboxx's high-energy training experience. A refined palette of cool whites, deep blues, and blacks created a sleek, confident look, while high-quality imagery captured the warmth and energy of the studio. Bold typography and layered design elements added depth and dynamism. Interactive features, engaging video content, and an intuitive booking process enhanced the user experience, ensuring a seamless and immersive digital presence.
Process
To refine Nuboxx’s branding, I researched industry trends, analyzed existing brand assets, and developed mood boards to align the aesthetic with the client's vision before diving into UI design. Collaborating with a Senior UX Designer, I played a key role in shaping the UX strategy–structuring the content hierarchy to enhance usability and accessibility. The UI I designed struck a balance between bold, dynamic elements and clean, open layouts, creating a cohesive and visually compelling user journey that boosted engagement. Additionally, I conducted regular QA to ensure seamless execution, maintaining design integrity throughout development.
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